Building and sustaining relationships with referring physicians is a must for healthcare organizations today. Leaders are looking for new and innovative ways to master the challenges.
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Author: Lyle Green
Lyle Green, MBA, FACHE, FHIMSS, is Senior Advisor, Healthcare, at Endeavor Management. Lyle provides vision, insight, and leadership for the design and implementation of customer relationship strategies to include physician marketing and communications, referral development, patient access, and employer focused initiatives.