When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
Latest
Author: Kathleen L. Lewton
Kathleen Larey Lewton, APR, Fellow PRSA, is principal of Lewton, Seekins & Trester and of counsel to Padilla. She has spent more than 40 years leading PR and marketing counsel to leading U.S. academic medical centers and health systems.