collaborating for growth

Collaboration as a Force + Financial Multiplier for Service Lines

Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.

harnessing trust

Harnessing Trust and Humanizing the Brand at Johns Hopkins

Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.

diversity-equity-inclusion

Advancing a Health System’s Efforts to Address Racism

Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.

user-centered planning and design

User-Centered Planning and Design: Capturing Heads, Hearts, and Hands

OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

Video Conference Webinar

4 Reasons for Healthcare Marketers to Embrace Virtual Events

Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

string of light bulbs with one lit

The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Converging Arrows

Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.