Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.
Harnessing Trust and Humanizing the Brand at Johns Hopkins
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
Advancing a Health System’s Efforts to Address Racism
Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.
User-Centered Planning and Design: Capturing Heads, Hearts, and Hands
OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.
3 Compelling Signals from the State of Healthcare Content Marketing Study
The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.
4 Reasons for Healthcare Marketers to Embrace Virtual Events
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
6 Strategies for Effective Healthcare Marketing in a Post-COVID World
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
The MarTech Effect: Shaping Healthcare Marketing and Communications
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams
Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.
The Evolving Role of the Healthcare Marketing Executive
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.